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張禕瑩（Jane）現為「深圳市氫能與燃料電池協會」（SHFCA）秘書長，她在永續發展和潔淨科技方面擁有多元化的背景。Jane曾在深圳市綠色低碳發展基金會、英國駐廣州總領事館等機構擔任要職，並參與管理多個重要項目。她的專業知識涵蓋潔淨科技推廣、綠色金融和國際協作，並專注於電動和氫燃料電池車。&nbsp;Jane ZhangJane Zhang, currently Secretary General at Shenzhen Hydrogen and Fuel Cell Association, has a diverse background in sustainable development and clean technology. She has held key positions at organizations like the Shenzhen Green &amp; Low Carbon Development Foundation and British Consulate-General Guangzhou. Zhang manages significant projects, including the Shenzhen International Low-Carbon and Clean Technology Center and the Shenzhen-California Clean Tech Innovation Center. Her expertise spans clean technology promotion, green finance, and international collaboration, with a focus on electric and hydrogen fuel cell vehicles. Zhang's commitment to mentorship and youth innovation programs has significantly advanced new energy technologies, making her a notable figure in the field of sustainable development.

Secretary General

<figure class="image"><img src="https://www.jessicahk.com/_next/image?url=https%3A%2F%2Fprd-cdn.jessicahk.com%2Fmedium_Msw_Sp_Web_Banner_4a517dbf80.png&amp;w=3840&amp;q=100" alt="alt not available"></figure>作為「深圳市氫能與燃料電池協會」（SHFCA）秘書長，張禕瑩（Jane）將科學創新與低碳發展策略相結合，全力推進可持續技術的新未來，因而讓她獲得今年「《旭茉JESSICA》成功女性大獎」的殊榮。她一直致力將環境研究的成果落實到可持續應用之中，强調跨地域、跨領域的合作，她曾在斯堪的納維亞半島的環境研究院、非政府組織、外交機構工作，在這個過程中不僅致力推動潔淨科技的發展，也以導師和領導者的身份投入多個青年創新項目。Photo: Raymond Chan張禕瑩的個人成長過程與潔淨科技領域有密切關係，從最初關注環境保護，到後來致力透過減少碳排放以應對氣候變化。如今她已成為SHFCA秘書長，全力推動氫能與燃料電池技術創新及商業化，邁向更加可持續發展的未來。她在回顧其歷程時表示：「我想要實現的目標並非個體力量就能夠達成，而是需要聯合政策制定者、科學家、工程師、企業家，以及如我們這樣的倡導組織積極參與，彼此密切合作。」Jane強調協作與創新對實現可持續目標的重要性。她認為，在能源轉型需求與科技快速發展的背景下，透過各方面的共同努力才能推動有意義的改革，「在通往可持續未來的道路上，我們必須進行協作和創新，利用各利益相關者的專業知識、開發和應用技術，應對當前的環境挑戰，為可持續發展的綠色環境奠定基礎。」<figure class="image"><img src="https://www.jessicahk.com/_next/image?url=https%3A%2F%2Fprd-cdn.jessicahk.com%2Fmedium_Jane_2_c74860595f.jpg&amp;w=3840&amp;q=100" alt="alt not available"></figure><h2 style="margin-left:0px;">開創潔淨科技的未來</h2>Jane的可持續策略離不開她的跨行業工作經驗：「我曾從事項目管理、諮詢、政府關係和公共事務，我的職業生涯是我性格和興趣的一個折射。我重視科學和創新的力量，時刻關注科技的發展。」她解釋：「可持續性是一個跨學科的系統性問題，需要各方面的積極參與。」她在利益相關者關係管理方面具備豐富經驗，因此更重視協作對可持續倡議的推動力。「我曾參與很多有關利益相關者關係管理的工作，這是一個既具挑戰性又有趣的領域。」受地緣政治緊張局勢、安全問題、能源危機和疫情的影響，近年來的國際協作變得日益複雜。儘管如此，Jane仍對構建全球可持續夥伴關係保持樂觀態度，「近年來，我們見證了全球夥伴關係、貿易和投資方面頗多的高低起跌，當中落比上為多。但如今在可持續發展領域實質迎來了國際協作的巨大機遇窗口。各種挑戰對人類生活構成威脅，同時也為科技進步、經濟增長和綠色發展提供巨大潛力。」Jane也強調大灣區在這方面的策略重要性：「大灣區人才濟濟，在產業基礎、供應鏈和物流方面具明顯優勢，在開放、創新和創業方面更是脫穎而出。」這樣的獨特優勢，讓大灣區成為促進國際夥伴關係、推動可持續發展措施的重要參與者。「SHFCA從零起步，如今已成為立足深圳、影響全國甚至海外的組織，這也是我最引以為傲的成果。」在她的領導下，SHFCA在氫能科技領域作出的貢獻，彰顯其推進可持續技術、促進協作和創新的非凡能力。在推動氫能和燃料電池科技應用的同時，為其未來發展設定權威基準。為可持續的綠色環境奠定基礎。Jane認為，氫能和燃料電池科技的快速商業化很重要，是打造綠色未來的關鍵因素，「加速商業化的規模效應可顯著降低生產成本，提高產品性能，讓這科技更為可取，效率更高。」她還強調，製造和開發關鍵材料方面的改進，對氫能技術的廣泛應用和優化至關重要，「製造程序的改進和關鍵材料的開發，是行業發展的重要動力。這些改進不僅提高了效率，還降低了成本，可加速氫能和燃料電池技術的大規模應用。」她亦指出氫能與可再生能源和供電網絡的融合發展，也是確保氫能作為可持續能源解決方案的關鍵。「氫能和可再生能源的耦合備受關注。有人將氫能視為最終能源，但我則更傾向視其為最終能源載體。由於氫能可以實現多樣化的應用，它是理想的長期儲能解決方案，可解決社會對可再生能源不斷增長的需求和產能問題，將氫能轉化為潔淨燃料、原料、電力和熱能，為可持續的綠色未來作出貢獻。」<figure class="image"><img src="https://www.jessicahk.com/_next/image?url=https%3A%2F%2Fprd-cdn.jessicahk.com%2Fmedium_Jane_3_1ddeb7526e.jpg&amp;w=3840&amp;q=100" alt="alt not available"></figure><h2 style="margin-left:0px;">培養新一代可持續領導者</h2>Jane一直關注對青年創新人才的啟導與培養，這植根於她的成長經歷，「我在瑞典修讀碩士課程，第一次實習是在斯德哥爾摩環境研究所，有幸遇到很多誨人不倦的導師，開拓了我在可持續研究領域的視野。」她利用現有資源和平台激勵年輕一代，透過賦能提高他們的影響力，「我經常鼓勵年輕人迎接新的體驗和機會。」例如與深圳的香港中文大學科學與工程學院開展合作。「今年夏天，我們將啓動首個聯合實習項目，匯聚深圳在氫能和燃料電池領域的學生和企業。」她認為，這些實踐經驗是培養新一代可持續領導者的重要基礎。Jane根據自己在可持續發展方面的經歷和願景，提出明智的建議：「我是一個長期主義者。可持續領域的成功無法一蹴而就，是一項終身工作，可能需要幾代人的努力才能實現。」在一個追求及時行樂的世界中，她認為耐心和韌性是非常重要的品質。「設定目標，給自己足夠的耐心和犯錯空間。選擇你最感興趣、最能激勵你的事情，堅持尋找適合自己的途徑，而非正確的途徑。這是一個長期而動態變化的過程。」<figure class="image"><img src="https://www.jessicahk.com/_next/image?url=https%3A%2F%2Fprd-cdn.jessicahk.com%2Fmedium_Jane_1_4334995fda.jpg&amp;w=3840&amp;q=100" alt="alt not available"></figure><h2 style="margin-left:0px;">樂見女性領導者日漸增多</h2>氫能和燃料電池領域的女性代表日漸增多，作為先驅者的Jane倍感欣慰：「2016、2017年左右，這個領域幾乎沒有女性參與，所以我很高興看到愈來愈多女性在這一領域擔任領導角色。」她希望這個行業能更認可和重視女性的貢獻，鼓勵更多女性參與並對其進行賦能。對於有志於在可持續領域產生重大影響的後輩，尤其是女性而言，Jane就是值得效法的榜樣。憑著在可持續領域的持續創新和領導力，Jane為該領域作出重要貢獻，並成為「《旭茉JESSICA》成功女性大獎」得主之一。她對技術發展和政策推動的堅守，持續影響和激勵著全球受眾。她的貢獻為可持續發展的未來挑戰提供解決方案和希望，引導我們走向更負責任和創新的環境管理。<blockquote>設定目標，給自己足夠的耐心和犯錯空間。選擇你最感興趣、最能激勵你的事情，堅持尋找適合自己的途徑，而非正確的途徑。</blockquote>Profile: 張禕瑩（Jane）現為「深圳市氫能與燃料電池協會」（SHFCA）秘書長，她在永續發展和潔淨科技方面擁有多元化的背景。Jane曾在深圳市綠色低碳發展基金會、英國駐廣州總領事館等機構擔任要職，並參與管理多個重要項目。她的專業知識涵蓋潔淨科技推廣、綠色金融和國際協作，並專注於電動和氫燃料電池車。

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【《旭茉JESSICA》成功女性大獎2024】引領氫動力邁向綠色未來 | 張禕瑩 Jane Zhang

Jane Yiying Zhang is redefining the contours of sustainable technology in Shenzhen's fast-evolving skyline. As the Secretary General of the Shenzhen Hydrogen and Fuel Cell Association, and a proud recipient of this year's JESSICA Most Successful Women award, her career is a blueprint for integrating scientific innovation with strategic sustainability. Jane's roles have spanned the globe, from environmental research institutes in Scandinavia to NGOs and diplomatic agencies strengthening international cooperation where she has not only advanced clean technology but has also been a pivotal mentor and leader in youth innovation programs. Her work today is at the nexus of environmental research and practical application, making substantial strides towards a sustainable tomorrow.<h4 style="margin-left:0px;">Pioneering the Future of Clean Technology</h4>Jane's path to clean technology is a story of personal growth and dedication. Her initial concerns about environmental protection transformed into a passionate drive to combat climate change through carbon emission reduction. Today, as the Secretary-General of the Shenzhen Hydrogen and Fuel Cell Association, she is a leading advocate for new technologies and their commercialization, propelling the world toward a more sustainable future.<figure class="image"><img src="https://www.jessicahk.com/_next/image?url=https%3A%2F%2Fprd-cdn.jessicahk.com%2Fmedium_IMG_3541x1_5be9098263.jpg&amp;w=3840&amp;q=100" alt="alt not available"></figure>Jane Yiying Zhang, Secretary General of the Shenzhen Hydrogen and Fuel Cell Association. JESSICA MagazineReflecting on her journey, she shares, "Choosing this path was a natural progression for me. It's been a transformative process, from initial concerns about environmental protection to the urgent call to combat climate change through carbon emission reduction. Now, my role is to promote new technologies and their commercialization, to build a more sustainable future. This is not a task for a single group; it's a collective effort that requires the involvement of policymakers, scientists, engineers, entrepreneurs, and advocates like us."Jane emphasizes the importance of collaboration and innovation in achieving sustainable goals. She believes that the most promising opportunities lie in the intersection of the need for energy transition and the rapidly developing technology, where diverse groups work together to drive meaningful change. "The path to a sustainable future is paved with collaboration and innovation," she asserts. "By harnessing the collective expertise of various stakeholders, we can develop and implement technologies that not only address current environmental challenges but also pave the way for a greener, more sustainable world."<h4 style="margin-left:0px;">The Intersection of Experience and Innovation</h4>Jane's multifaceted career has profoundly shaped her strategic approach to sustainability. "I have worked in project management, consulting, government relations, and public affairs," she shares. "My career definitely reflects my personality and interests. I value the power of science and innovation, which is why I stay close to the technology end of my career path."<figure class="image"><img src="https://www.jessicahk.com/_next/image?url=https%3A%2F%2Fprd-cdn.jessicahk.com%2Fmedium_IMG_3512_x1_842151afc0.jpg&amp;w=3840&amp;q=100" alt="alt not available"></figure>Jane Yiying Zhang, Secretary General of the Shenzhen Hydrogen and Fuel Cell Association. JESSICA Magazine<figure class="image"><img src="https://www.jessicahk.com/_next/image?url=https%3A%2F%2Fprd-cdn.jessicahk.com%2Fmedium_IMG_3597x1_c67b6e45db.jpg&amp;w=3840&amp;q=100" alt="alt not available"></figure>Jane Yiying Zhang, Secretary General of the Shenzhen Hydrogen and Fuel Cell Association. JESSICA MagazineThis diverse background has allowed her to appreciate the interdisciplinary nature of sustainability. "Sustainability is an interdisciplinary, systematic issue that requires the engagement of all parties," she explains. Her extensive experience in stakeholder relationship management underscores the importance of collaboration in driving sustainable initiatives. "I have been involved in a lot of stakeholder relationship management, an area I find both challenging and interesting."Jane acknowledges the complexities of international collaboration in recent years, shaped by geopolitical tensions, safety concerns, energy crises, and the pandemic. Despite these challenges, she remains optimistic about the potential for global partnerships in sustainability. "We have witnessed many ups and downs—more downs than ups—in terms of global partnerships, trade, and investment," she observes. "However, I see great opportunities in international collaboration on sustainability issues. These issues are global threats to our lives but also present significant potential for technological advancement, economic growth, and green development."Jane highlights the strategic importance of the Greater Bay Area (GBA) in this context. "The GBA stands out due to its abundant talent resources, industrial base, supply chain, and logistics advantages, and most importantly, openness and fertile ground for innovation and entrepreneurship," she explains. This region's unique strengths make it a pivotal player in fostering international partnerships and driving forward sustainable development initiatives.<blockquote>"The development of the Shenzhen Hydrogen and Fuel Cell Association (SHFCA), from scratch to now a Shenzhen-based organization with influences across the country, even overseas, would be my key accomplishment," she reflects.</blockquote>Under her leadership, SHFCA has grown from a nascent idea into a major player in the clean technology sector, influencing national and international landscapes. This accomplishment underscores her dedication to advancing sustainable technologies and highlights her ability to foster collaboration and innovation. The impact of SHFCA's work resonates widely, driving the adoption of hydrogen and fuel cell technologies and setting a benchmark for future advancements in the field. Through SHFCA, Zhang has significantly contributed to the sustainable development of her community and beyond, paving the way for a greener and more sustainable future.<h4 style="margin-left:0px;">What is the future of clean technology? How can we shape a more sustainable future</h4>Jane views the rapid commercialization of hydrogen and fuel cell technologies as a pivotal advancement and a major part of a greener future. "The accelerating commercialization of hydrogen and fuel cell technologies is key," she notes. "This scale-up effect significantly reduces production costs and enhances product performance, making these technologies more accessible and efficient."<figure class="image"><img src="https://www.jessicahk.com/_next/image?url=https%3A%2F%2Fprd-cdn.jessicahk.com%2Fmedium_IMG_3526x1_fd314ccfe6.jpg&amp;w=3840&amp;q=100" alt="alt not available"></figure>Jane Yiying Zhang, Secretary General of the Shenzhen Hydrogen and Fuel Cell Association. JESSICA MagazineShe also highlights critical improvements in manufacturing and the development of essential materials. These advancements are crucial for the broader adoption and optimization of hydrogen technologies. "Improvements in manufacturing processes and key material developments are driving the industry forward," she explains. "These enhancements not only boost efficiency but also reduce costs, making hydrogen and fuel cell technologies more viable on a larger scale."Moreover, she points to the growing integration of hydrogen with renewable energy sources and electricity networks. This synergy is vital for maximizing the potential of hydrogen as a sustainable energy solution. "The increasing focus on coupling hydrogen with renewable energy and our electricity grid is particularly promising," she emphasizes. "While some may regard hydrogen as the ultimate energy source, I see it as the ultimate energy carrier. Its diverse applications make it ideal for long-term energy storage solutions, addressing the rising demand and capacity for renewable energy. Hydrogen can be transformed into clean fuels, feedstocks, power, and heat, contributing to a sustainable and green future."<h4 style="margin-left:0px;">Nurturing the Next Generation of Sustainability Leaders</h4>Jane's dedication to mentorship and fostering youth innovation is rooted in her formative experiences. "I greatly value my experiences in my master's program in Sweden and my first internship at the Stockholm Environment Institute," she recalls. "These opportunities exposed me to a broader world of research and sustainable communities, and I deeply appreciate the mentors I encountered." She believes in leveraging available resources and platforms to inspire and empower young leaders to create impactful experiences. "I strive to inspire younger people to keep their minds open to new experiences and opportunities," she says. One such initiative is a forthcoming collaboration with the School of Science and Engineering at CUHK Shenzhen. "This summer, we are initiating our first joint internship program, which will bring together students and companies in Shenzhen's hydrogen and fuel cell sector." By providing practical, hands-on experiences, she aims to cultivate the next generation of leaders who will drive sustainable development forward.<figure class="image"><img src="https://www.jessicahk.com/_next/image?url=https%3A%2F%2Fprd-cdn.jessicahk.com%2Fmedium_IMG_3445_x1_7e6b90b90d.jpg&amp;w=3840&amp;q=100" alt="alt not available"></figure>Jane Yiying Zhang, Secretary General of the Shenzhen Hydrogen and Fuel Cell Association. JESSICA MagazineShe offers sage advice rooted in her long-term perspective on success and sustainability. "I consider myself a long-termist. Success in our work does not come easily or quickly. Sustainability is a lifelong commitment, likely requiring generations to achieve," she shares. In a world driven by instant gratification, she emphasizes the importance of patience and resilience.<blockquote>"Set your goals, then give yourself more patience and space for errors. Start with what interests and inspires you the most and keep looking for the suitable path rather than the 'right' path. It is a long-term and dynamic process."</blockquote>As a pioneering woman in the hydrogen and fuel cell sector, Jane is proud of the increasing female representation in this field. "Back in 2016 and 2017, there were few female faces in the hydrogen and fuel cell sector. I am happy to see more and more women taking leading roles in this field," she notes. She is dedicated to fostering a community that recognizes and values the contributions of women, encouraging greater engagement and empowerment. Her journey and advice serve as models for anyone aspiring to make a significant impact in sustainability, especially women.<h4 style="margin-left:0px;">A Truly Inspiring Woman in Sustainability</h4>In a career marked by continuous innovation and thoughtful leadership, Jane Yiying Zhang is a significant force in sustainable development. Her recognition as one of the JESSICA Most Successful Women honors her profound impact on the field. Her approach, characterized by a rigorous commitment to technology and policy, continues to influence and inspire a global audience. As we look toward future challenges in sustainability, her contributions offer solutions and hope, guiding us toward more responsible and innovative environmental stewardship.Written by: Jeremy ChapnickPhotos by: Raymond Chan

Jane Yiying Zhang: Leading the Hydrogen-Powered Charge to our Green Future

In a world where innovation is constantly reshaping our lives, Maaike Steinebach is a force to be reckoned with. As the winner of our Women in Tech award, she has cemented her position as a leader in the dynamic world of FemTech. With a career that spans the globe and a passion for empowering women through technology, Maaike is on a mission to transform the way we approach women's health and well-being. As the Founder of FemTech Future and the Co-CEO of FemTech Association Asia, her work is paving the way for a brighter, more equitable future for women everywhere.But what drives this remarkable woman? What inspired her to embark on this journey, and how has she navigated the challenges of being a female leader in a male-dominated industry? We sat down with her to uncover the secrets behind her success and explore her vision for the future of FemTech. From her pivotal role in shaping Hong Kong's tech ecosystem to her unwavering commitment to empowering the next generation of female leaders, Maaike's insights offer a glimpse into the mind of a true innovator.<h4 style="margin-left:0px;">Maaike had her life transformed by three pivotal "aha moments."</h4><figure class="image"><img src="https://www.jessicahk.com/_next/image?url=https%3A%2F%2Fprd-cdn.jessicahk.com%2Fmedium_IMG_9956x1_dbd18615b9.jpg&amp;w=3840&amp;q=100" alt="alt not available"></figure>Maaike Steinebach, Founder of FemTech Future and the Co-CEO of FemTech Association Asia.Despite starting her career in the male-dominated financial services industry, where she was fortunate to have supportive male bosses, Maaike found herself craving innovation and change. " I have a growth mindset and want to move forward. I felt that financial services wasn't moving quickly enough," she shares. It was at a tech conference that she had her first epiphany, recognizing the need to embrace technology to better support her team, colleagues, and clients. However, it was her personal struggles as a woman in the workplace, juggling the roles of mother, partner, and caregiver, that led to her second revelation.<blockquote>"My conclusion was that this is because we don't consider the personal circumstances of women. Our organizations, employee policies, and employee benefits are all tailored around the masses and not customed to deal with the needs of individuals," she explains.</blockquote>"And the reality is that women have more health issues to deal with. This realization ignited her passion for addressing the unique health and well-being needs of women, which ultimately led to her third "aha moment" – the discovery of FemTech in 2018. When I had that aha moment, I realized that FemTech can be a solution because it is essentially a set of products and services that use technology to support the health and well-being of women and can, that way, democratize the wellbeing of women," she enthuses.<h4 style="margin-left:0px;">FemTech Association: innovation meets women's health.</h4><figure class="image"><img src="https://www.jessicahk.com/_next/image?url=https%3A%2F%2Fprd-cdn.jessicahk.com%2Fmedium_IMG_0072x1_0ccb7b6a5c.jpg&amp;w=3840&amp;q=100" alt="alt not available"></figure>"At the FemTech Association, which was founded by Lindsay Davis in 2021 in Singapore, we are essentially an industry network and community where we unite all the companies active in the FemTech space. We also bring on board corporates who are interested in women's health from an employee benefit perspective, a sustainability perspective, or an innovation perspective. We don't actually invest." However, Maaike's personal passion for supporting groundbreaking FemTech companies shines through. She seeks out founders who have lived through the challenges they aim to solve, explaining, "The most successful companies are the ones that are solving real-world problems. Often, these are women who have gone through an experience themselves." When evaluating potential investments, Maaike's keen eye focuses on the problem at hand, the founder's relevant expertise, and the solution's scalability. "I look at what problem they are trying to solve, what experience the founder has in the health or FemTech space, and how they are able to scale the solution beyond an existing market. I think that's good." With Maaike's guidance and the FemTech Association's unwavering support, the future of women's health innovation looks brighter than ever.<h4 style="margin-left:0px;">Leading the charge to break the stigma and promote open conversations.</h4>Maaike emphasizes the importance of normalizing discussions about topics that have been historically taboo not just in Asia, such as periods, fertility, menopause, and mental health. "We are discovering much more about women's bodies because research has typically been conducted on men," Maaike explains.<blockquote>"Women were not included in clinical trials, and even trials done on animals did not include female animals. We are only learning that now."</blockquote>By encouraging women to feel comfortable talking about these issues with their partners, friends, and family, Maaike believes we can drive meaningful change in both the FemTech industry and society as a whole. She highlights the startling disparity in medical research, noting, "We now know, for example, that some period pain can be as painful as a heart attack. Can you imagine what would happen if every man in the world had a heart attack every month?" Through her tireless efforts, Maaike is paving the way for a future where women's health is prioritized, understood, and celebrated.<figure class="image"><img src="https://www.jessicahk.com/_next/image?url=https%3A%2F%2Fprd-cdn.jessicahk.com%2Fmedium_IMG_9993x1_f8bb760ebe.jpg&amp;w=3840&amp;q=100" alt="alt not available"></figure><h4 style="margin-left:0px;">Success begins with prioritizing our own well-being.</h4>"Women should put the oxygen mask on themselves first," she says, drawing a parallel to Maslow's hierarchy of needs. "I know many men who put themselves first. They go to the gym, take holidays when they need it, go skiing with their friends, eat well, and focus on supplements and their overall health, even if they might drink occasionally." Maaike emphasizes the importance of having a healthcare routine, ensuring regular check-ups like mammograms and pap smears, and utilizing available tools to manage health. She also calls upon organizations to create awareness about the unique health needs of women in the workplace. "I think it is crucial to create awareness about this topic, highlighting that women's bodies are different from men's bodies and that women have to go through more issues in the workplace. It's about education, support, and hopefully putting in place policies and procedures that can specifically support women, whether it's related to their periods, pregnancy, egg freezing, fertility, or menopause, which is also a significant concern. We need to normalize the conversation." Maaike encourages women to speak up and support each other, saying, "Women have an obligation to speak up, but the easiest thing you can do is say, 'Hey, how are you doing? How can I help and support you?'" By prioritizing self-care and advocating for their health needs, women in Hong Kong can thrive both personally and professionally in the dynamic worlds of tech and finance.<h4 style="margin-left:0px;">Maaike's refreshing perspective on finding one's true purpose is a breath of fresh air when societal expectations and external pressures often dictate our life choices.</h4>Maaike encourages aspiring women leaders to embark on a journey of self-discovery, urging them to "follow [their] own heart" and not be swayed by the opinions of others. She emphasizes the importance of exploring various opportunities, saying, "try a lot of different things," until you find something that ignites your soul. Maaike also stresses the value of surrounding yourself with a supportive network, sitting on the board of Splash to support women and underprivileged people in Hong Kong, and setting up Women in Tech. Her powerful words, "I think it's much worse to stay in a job where you're extremely unhappy just because you have bills to pay, rather than pursuing something that genuinely gives you happiness," serve as a reminder that life is too short to settle for anything less than what truly fulfills you. Maaike's inspiring message is a call to action for women everywhere to fearlessly pursue their dreams, no matter how daunting the journey may seem, because "every day is a new chance" to create the life you truly desire.Text: Jeremy ChapnickPhotos: Raymond ChanVenue: WLAB by Club Wheelock x The DO<figure class="image"><img src="https://www.jessicahk.com/_next/image?url=https%3A%2F%2Fprd-cdn.jessicahk.com%2Fmedium_WLAB_Logo_Main_57b5c37eb3.png&amp;w=3840&amp;q=100" alt="alt not available"></figure>WLAB is an initiative by Club Wheelock and The DO, serving as a hub for co-creating innovative solutions for Hong Kong

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Maaike Steinebach: Empowering & Transforming Lives with FemTech

<blockquote><h1>一個人無論如何成功也是微不足道，若能成就更多年輕人，那份成就更具意義與深層價值。</h1></blockquote>太平洋航空控股有限公司主席及集團行政總裁&nbsp; 劉少坤 Vivian Lau編寫程式一向被社會定型為男性的強項，然而初次與劉少坤（Vivian Lau）一同於PREFACE&nbsp; coding上課學習Python程式語言，才發現這位嬌小溫柔的女士，腦內盛載著的智慧豐富程度難以想像。過去30年來，Vivian一直走在行業的前沿，無論是青年教育、領袖培訓方面，或是信息科技、廣告、互聯網等範疇，以至近年承襲的家族航空及物流業，Vivian總能輕鬆駕馭，而且每每成為創新的企業先行者。<img style="height:auto;max-width:100%;" src="https://jessicahk-new-uat-resources.s3.ap-southeast-1.amazonaws.com/wp-content/uploads/2022/12/02195254/IMG_6055x1-1024x682.jpg" alt=""> 踏入2022年年末，很高興能再與這位推動JES Network《茉萃薈》誕生的好朋友聚首，與讀者分享近況。 Text: Goosie LamPhoto: Raymond ChanSpecial Thanks: Preface CodingJ: Jessica Ng&nbsp; &nbsp;V: Vivian LauJ: 人工智能、程式編碼等一向被視為男士專長，這次我們特意來到PREFACE Coding 教室上課，你對此有何體會？以前有試過寫程式嗎？ V: 我大學時修讀心理學和電腦科技，不過已是很多年前的事了，當時的語言可能現在已不適用。今天重返校園學習Python，馬上想到要如何應用於現時從事的航空及物流業務上。J: 我以前也有修讀電腦科學，但那時覺得步伐太慢，於是轉了軌道，當天的同學今天也成為了行內的頂尖。而這次學習的Python，更像是日常英語溝通，已經毋須像以前背誦大量方程式了。這幾年疫情總是留在港，先前也曾帶女兒來上課，她們也能輕易掌握這種與電腦溝通的語言。對了，隨著疫情漸趨緩和，大家生活回復正常，你在這3年裡有否趣事與讀者分享？ V: 最有趣的，大概是2021年疫情期間接受的挑戰。當時我與青年成就（Junior Achievement Worldwide）的其他國家成員協定了一同參與第125屆波士頓馬拉松的虛擬跑，挑戰自己同時籌款，並一同於特定日子完成賽事。只是在約定的周末，接連遇上黑色暴雨及颱風，連健身室亦需關閉，結果42.195公里波士頓馬拉松竟然移師到屋苑停車場完成。J: 我們認識時，你正在青年成就香港部（Junior Achievement Hong Kong）從事教育相關非牟利團體，數年前加入太平洋航空，為何會作如此重大轉變？ V: 這個轉變也確實需要適應。從事非牟利教育工作15年，是我的福氣，直至現在亦非常感恩。15年來不單服務香港，亦有機會協助培育亞太區的年青一代，為他們的成長和發展出力和付出，真的期望可以持續地擁有服務年輕人的福氣。在2019年轉換跑道，傳承家族生意。碰巧當時社會不穩，以及隨之而來的全球疫情，對航空及物流業造成極嚴重的衝擊，能在這個時間為家族業務出力和付出，也是另外一種福氣。 因為突如其來的疫情，很多舊有運作模式或思維已不能應用，公司上下幾乎每個細節都要重新思考，突破傳統框框。我常笑說，因為自己在行內的經驗未及其他前輩，反而更可運用嶄新的角度去思考及評估不斷劇變的形勢。面對問題，不要急於找解決方法，反而更應重新定義問題的出處，這對我來說是一個使命。航空物流是香港經濟重要支柱，這數年疫情令業內的從業員練得一身銅皮鐵骨，練出快速的應變能力，更學會處事的柔韌度，感恩能與團隊一起乘風破浪，而且能力都提升到更高層次。當大家說要復常時，我想要更貪心一點，不單是復常，而是在各方面也可超越昨天的成績。<figure class="image"><img style="display:block;height:auto;margin-left:auto;margin-right:auto;max-width:100%;" src="https://jessicahk-new-uat-resources.s3.ap-southeast-1.amazonaws.com/wp-content/uploads/2022/12/02195644/IMG_6152x1-683x1024.jpg" alt=""></figure>J: 全球經濟開始回復，公司的航運業務正在復甦的軌道上嗎？ V: 太平洋航空控股其中的一項主要業務是客運和貨運兩個範疇，疫情肆虐期間，兩者業務走向迥異。各國封關令旅遊業大受打擊，客運業務同樣受創，當前最希望客運範疇可以盡快回復以往全球頂尖地位。而另一方面，香港人無法外遊，甚至對出外購物亦有顧慮，造就了網上購物需求急速上升，而且對網購體驗要求越來越高，而集團旗下的其中一間公司是主要為電子商務提供最後派送給客人的服務，隨著需求增長令公司的物流業務發展更多元化，很多以前不適用的方法突然成了出路，期望2023年會有更嶄新的模式在挑戰中誕生。J: 在不同界別擔當過不同崗位，當中有沒有一些不可或缺的經驗，或引領你蛻變？ V: 就如Steve Jobs所說：「Connect the dots」。5年或10年前做過的事、處理過的難題，當時可能微不足道。然而當我們繼續前行，便會發現那些寶貴經驗，正是成就今天的重要元素。無論是以前在科技與互聯網、電訊、石油化工，以至在JA工作的經驗，不只是在香港，更涉及亞洲不同國家，這讓我有機會與當地官員溝通，而且更深入了解不同國家的文化，對不同地方的經濟體系有相當認識。現在轉戰航空物流，要接觸更多不同階層的人，而且經常要與各國連繫溝通，以前的經驗與理解正好能套用並應付於公司業務發展中。J: 有否懷念JA的日子？ V: 我仍然很懷念。能夠服務及成就年輕人，是一種很大福氣。我現在仍是JA Worldwide董事會的成員之一，同時亦擔任很多教育團體的顧問，我覺得這些任務讓我的生命及生活有更多質感，更實在，亦更有意義。生意或工作固然重要，但培育下一代，對我來說才是最重要的使命。J: 教育或培育年輕人與航運業務有何共通之處？ V: 在JA以教育連繫社會，而航運如旅遊、貿易及交通，更是各地溝通的橋樑。我期望自己的工作不只是將客人送到目的地或將貨物從一地運到另一地，而是將不同經濟體系連結。我深信，若我們能成為生意夥伴，代表我們有著良好的溝通，能夠進一步成為朋友，而這種密切的關係讓我們的合作發展潛力更大。 J: 說到連繫，不得不提JES Network《茉萃薈》誕生的故事，正是源自你多年來的鼓勵。每年的《旭茉JESSICA》「成功女性大獎」頒獎禮及晚宴上，認識新的得獎者之外，更如與歷屆得獎者聚舊。我記得你每年總會說：「我們不應該每年只見一次這麼簡單，我們可以做得更多。」亦因如此，JES NETWORK終於2021年成立。你剛剛說到工作連繫國家、社會與經濟，而JES Network的其中一個重要元素，正是「Connect連繫」。很多人問我，到底想連繫甚麼。其實女性比較需要一個更安全的空間與外界連繫，我希望JES Network的成立，可以讓思想相近的女士走在一起，與其他成員擦出新火花，亦因此帶出「Inspire啟發」。藉著溝通互相得到啟發，當有了明確目標與信念後，要如何實行，這正成就最後一點元素：「Empower賦權」，我知道外面有很多機會等著我，但要達到目標，很需要互相扶持、幫忙、鼓勵，而互相賦權，正能為世界帶來改變。真的很感激Vivian，過往逾200位成功女性得獎者，每一位均對行業發展貢獻良多，能夠將彼此連繫起來，凝聚那份強大力量，意義非常重大。我想JES Network成為每位獨立女性的強大後盾，因為最終面對戰的仍是我們自己。V: 我認為我們每一位成功女性更應該多謝你，因為除了獲得殊榮外，更能夠認識社會上擁有同樣理念的女性，同樣是一份福氣。這些年來見證你的成長，經歷人生不同階段，能夠看到你成長背後穩固的基礎，從內而外的自在與自信。JES Network由連繫、啟發到賦權，以賦權最為重要。我們並不是要提供直接幫助，而是有如一個系統、一個氛圍，讓每一位女士都能從心底發掘自我，找出自信，並應對挑戰。我們常說影響力投資（Impact investment），JES Network正正就是這個重要的引擎，發出強大的動力，讓每個人都能夠輸出著成長的節奏，有如蝴蝶效應般，帶領更多人繼續努力，讓團體內每一位都感受到那份成長進步的推動力。J: 人生不同階段有不同追求，對成功亦有不同定義，成功對現在的你是甚麼？ V: 成功的定義隨着成長和經歷，層次變得更深更廣，也令我對成功有更深體會。就如釀酒一樣，經過這些年，我的答案變得更醇厚，更清晰。很多人會以數字量化成功，而我心目中的數字，就是憑著自己的能力來幫助到身邊多少人達致成功。我個人的成功與影響力有限，若能以自己的影響力造就更多人一起成功，那對我來說才是成就，而且更有深層意義。在公司領導的層面，我們要給予同事更多的機會和支持，協助他們邁向成功，獲得更多的成就感；而在社會的層面，我們可以讓年輕人參與不同的社區工作和活動，加強他們的自信，為未來作好準備以邁出成功的第一步；JES Network亦一樣，彼此連繫、啟發、賦權，讓更多人登上高峰。成功並不是你擁有多少外在物質，而是你願意付出多少時間心思去成就其他人。J: 對現時的年輕人，你有何建議給他們？ V: 我真的很為這一代的年輕人高興，以往幾千年的準備，不論醫學、金融、科技等等各範疇，每天都有新的突破，就如為年輕人創造更多發展的機會。早年曾有說科技在短時間內不會再有大突破，然而過去數年，我們見到各範疇如J形曲線向上突破，讓女性、讓年輕人透過模索，將社會知識推到更高點。作為年輕人，要繼續擁抱好奇心，不斷發掘更多問題，因為問題正是找出突破的出口；我們亦同時要抱著一份謙卑的心、聆聽的心，以及共同學習的心，這將會是追尋美好夢想的必要元素。&nbsp;

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Career Strategies

Technology

Women’s right

太平洋航空主席及集團行政總裁 Vivian：「能助青年發展是我的福氣」

JES Network《茉萃薈》X《Capital資本平台》UNLOCKING ESG 解構環境、社會及企業管治網上論壇的第２部分，以「打破創業的性別刻板印象」為主題。由香港工業總會促進企業社會責任委員會主席 張益麟, MH Yick Lun Alan Cheung主持，並邀得INDEX GAME聯合創辦人及營運總監王碧琪 （Becky Wong）及Transcend Capital Partners 合伙人 梁善盈 （Winnie Leung）擔任講者。香港元宇宙遊戲工作室INDEX GAME由Becky與兩位合夥人一同創立，成立僅一年，贏得Sandbox投資並由3人發展至30人。她指元宇宙的世界正能體現ESG的永續發展概念。雖然公司仍很新，規模細，但營運模式、企業文化等亦能履行ESG。Transcend Capital Partners乃一間強調ESG意識及多元化的創投基金，成立2.5年，提倡公司在創業階段並以ESG為框架。基金主力 Pre A到B輪的公司，大概1億美元。她認為ESG議題已談論多年，要如何才能實行，現在能以基金，令公司在創立時已有既定規格，由初創開始，令投資對世界影響。<figure class="media"><div data-oembed-url="https://youtu.be/tnZw6nH2POg"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/tnZw6nH2POg" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure>Alan一開始以聯合國的CSR倡議帶出命題，無論初創或大企業，在為股東尋求利益最大化之餘，亦應著重創造共享價值。HKEX數年前開始鼓勵企業自願申報ESG狀況，而隨著命題更受社會關注，近日ESG標準已如上市公司責任的一部分。眾多研究亦指出，實行ESG的公司，其企業競爭力亦會大大提升。A：張益麟 （Alan Cheung） B：王碧琪 （Becky Wong） W：梁善盈 （Winnie Leung）A：初創企業一向以男性主導，兩位作為女性創業家，創業過程中有否融資或支援與男性創業家有不一樣？B：INDEX GAME創立僅一年多，過程也沒有經歷不公的經驗。我認為即使在投資者角度，性別的影響並不重要，反而更著眼公司的營運模式與概念，是否達到可持續的發展。A：其實Invest HK的研究亦公布，女性初創募集的資金遠低於男性所得，Becky的經驗可算是少數，或許是疫情的出現，令投資者對初創的準則有所改變。W：作為強調ESG意識的創投基金，我們的創辦人男女比例各佔一半，在市場上可說是極少數。在創立公司前曾作詳細研究及參與大型會議，幾乎99%與會者均男性。Crunchbase、Mackensie等研究亦指，女性初創公司募集得的資金，僅得2.2%，亦即98%資金落入男性初創，或男女合創的公司。這令我們更重視初創公司的ESG準則。現在Transcend Capital投資的公司，其高級管理人員必需要有女性代表。很高興我們能以創投基金提升企業文化對平等機會的意識，更有未達標的初創找我們時，已有意識於未來建立更多元團隊，改變大企業文化。兩位認為企業履行ESG，對業務有何改變？B：Metaverse乃新鮮事，同事都很年輕，正好推行ESG公司文化。INDEX GAME為員工提供平等工作環境，其中包括ESOP員工獎勵計劃。Web3、元宇宙世界講求合作精神，團隊成員並不是參與者，每一位均是持份者。我們將公司的股權與團隊分享，不單令彼此地位平等，同時亦能提團隊的歸屬感，從而提升工作效率，對公司業務發展一定有正面影響。項目方面，除了與品牌合作的宣傳項目之外，我們自家項目「九龍城寨」將已消失的空間重現，而且不單是環境，我們更重現當時的生活，讓年輕一代即使重未見證九龍城寨，亦可體驗當時的生活，而這文化保育概念，正正切合ESG永續發展的概念，很高興投資者與客戶均很認同，自己很有滿足感。W：我們的ESG有兩個層面，包括初步篩查及期後的披露。由於香港以至亞洲區的初創公司規模都較小，往往僅10至20位員工，他們的資源不足，無法追查公司內部使用的文具是涉及童工，所以我們會為不同行業設定不同篩查標準。資料披露方面，我們會先篩掉煙草或 賭博，或是對環境有壞影響的公司，有些公司未必即時達標，但有改變的空間，所以我們會持續為客戶作評估，持續助公司達ESG。不同行業有不同標準，Fintech公司會更董重企業管治。A：自己亦曾協助很多初創公司，大部分著重產品開發，忽略ESG的重要性，而其實長遠來說，ESG才是大方向，要應用企業也可以很簡單。 &nbsp; 對於初創女性，兩位女性有何建議或分享？Winnie：Becky之前說過，創業就如摸著石頭過河，我覺得很切合。即使看不清前路，但亦不要怕，不斷嘗試，不要怕失敗。 Becky：對，不斷嘗試的過程，同樣是一個尋找自己的過程。失敗不可怕，反要感激小失敗，因為那些都是成功的種籽。 Alan：Fail Fast, Fail forward。失敗要快，而且失敗後馬上向前邁步。

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Finance & Banking

Innovation & Start Up

UNLOCKING ESG II：打破創業的性別刻板印象

全球疫情似令元宇宙（Metaverse）由憧憬變成「真實」，加速推動虛擬科技的發展，而這個虛擬世界更成為了一眾前瞻公司及品牌搶佔的領域。正當大部分香港公司仍停留在Web 2的年代，王碧琪（Becky Wong）因為機緣，誤打誤撞走進了這個無限的Web 3世界，與兩位拍擋轉型開設元宇宙遊戲工作室INDEX GAME，不單最先在港搶佔一席，而且更獲<a href="https://www.animocabrands.com/">Animoca Brands</a>旗下去中心化元宇宙遊戲The Sandbox基金會支持，成為香港首間獲 The Sandbox 認可和委任項目的元宇宙體驗創作公司，也是香港首間獲得TheSandbox 投資的公司。&nbsp;<blockquote><h1>元宇宙既無空間與時空界限，正好能夠將香港以前的景象重現，承傳歷史及集體回憶，也是對這城市的一種貢獻。</h1></blockquote> 在走進元宇宙前，Becky在品牌設計以及數碼營銷縱橫20多年，有何因素推動Becky跳出舒適圈，走進未知的元宇宙。「近年有愈來愈多客戶向他們表示，在社交網絡宣傳的效用已經愈來愈低。那時已經在想，有沒有新的形式或方法，讓公眾感受互聯網的體驗？」Text: Goosie Lam Photo: Raymond Chan&nbsp; &nbsp;<figure class="image"><img src="https://jessica-network-production.s3.ap-east-1.amazonaws.com/index_game_the_sandbox_d0211570db.jpeg" alt="index game-the sandbox.jpeg" srcset="https://jessica-network-production.s3.ap-east-1.amazonaws.com/thumbnail_index_game_the_sandbox_d0211570db.jpeg 245w,https://jessica-network-production.s3.ap-east-1.amazonaws.com/small_index_game_the_sandbox_d0211570db.jpeg 500w," sizes="100vw"></figure>&nbsp;隨機應變搶佔元宇宙 在走進元宇宙前，Becky對這虛擬世界只是略知一二。一次偶然接觸到元宇宙，原來更是帶領她衝破事業瓶頸的契機。「創辧INDEX DESIGN並在品牌設計及數碼營銷多年，可說是到達了一個瓶頸。那時一直很想有突破，試過與朋友合資開辦美容生意，卻發現一心不能二用。直至接觸到元宇宙的概念。」Becky指，那時剛巧全球疫情爆發，身邊人談論的除了疫症數字，就是區塊鏈、Web 3，以及NFT（Non-Fungible Token，非同質化代幣）了，「Crypto Punk及Bored Apes 等系列的NFT（Non-FungibleToken，非同質化代幣）突然風靡全球，很多人笑說一張『JPG』竟然能以天價成交，而美國數碼藝術家Beeples的Everydays: the First 5000 Days亦以破紀錄的6,900萬美元成交，令我很想了解這元宇宙到底是甚麼一回事。」Becky指，當時身邊朋友都質疑她的決定，然而眼看多個國際知名消費品牌如Nike、Adidas、Lamborghini、Coca-Cola、Louis Vuitton以至McDonald's等已經搶佔Metaverse，令她更決意要在元宇宙開創事業。 既然品牌客戶都說Web 2等社交媒體平台的宣傳已經失效，Becky心想Web 3正是出路，驅使她與拍擋創立元宇宙遊戲工作室INDEX GAME，「社交媒體等Web2是單向的資訊發放，而元宇宙Web3則非常立體，當中與用戶的互動更是重要元素。所以即使當時對Metaverse還不盡認識，但我發現自己一直以來的為品牌設計及宣傳的工作，由平面設計到影片製作的技巧，以至豐富的創意與想像力，通通都可以應用在元宇宙之中。而且很多具前瞻性的公司亦開始與我們洽談拓展元宇宙的可行性，令我們更決心要發展Web 3元宇宙。」 &nbsp;<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=AMifk9RENqU&amp;t=17s"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/AMifk9RENqU" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure> 以本土特色突圍而出 作為一間本土元宇宙體驗創作公司，INDEX GAME成立不足兩年，由最初僅得3人，至今已發展至近30 人，而且仍在擴展團隊的階段之中，「對全球市場來說，The Sandbox亦是新鮮事。所以他們一直致力讓更多人了解Web3 和數碼擁有權的優勢，以及在The Sandbox 遊戲世界中『play-to-earn』帶來的機遇。要達到這些目標，我們公司的支援非常重要。」Becky透露，直至2023 年，公司將獲The Sandbox高達600 萬美元的投資額。於合作期間，INDEX GAME將為The Sandbox 旗下的IPs 構建出各種應用及與眾不同的發展，為各大品牌於區塊鏈建屋買地搶佔一席位。 「我覺得INDEX GAME之所以獲得The Sandbox的投資，除了因為時機，更因對我們對香港的懷舊之情。」無邊無際的元宇宙內，可以容納各種網絡遊戲，題材由RPG、格鬥、賽車等應有盡有，為何INDEX GAME會想到以舊日香港、特別是九龍城寨作為題材？「虛擬世界是無窮無盡的，遊戲運用區塊鏈、元宇宙、GameFi（Game Finance，遊戲化金融）、NFTs及Web3.0等科技，讓進入元宇宙的旅客一邊重遊舊日香港，一邊玩遊戲，一邊賺取金幣。「我們要在The Sandbox的元宇宙打響名堂，香港獨有的元素正是優勢。首個遊戲以『<a href="https://indexgame.hk/en/portfolio/kwc1/">九龍城寨</a>』為故事背景，獨具香港特色的遊戲，其無可取代的本港特色元素，也令INDEX GAME瞬間冒起。」 除了無可取代的香港獨有特色之外，Becky指選擇九龍城寨作題材，當中亦有一點使命感。「很多年輕人對以前的老香港毫無認識，那是一件多麼可惜的事。而元宇宙既無空間地域限制，更沒有時空概念，能夠將香港以前的景象重現，承傳歷史及集體回憶，也是對這城市的一種貢獻。」 &nbsp;<figure class="image"><img src="https://jessica-network-production.s3.ap-east-1.amazonaws.com/Banner_Gaming_Land_1536x680_fb16809d79.jpg" alt="Banner-Gaming-Land-1536x680.jpg" srcset="https://jessica-network-production.s3.ap-east-1.amazonaws.com/thumbnail_Banner_Gaming_Land_1536x680_fb16809d79.jpg 245w,https://jessica-network-production.s3.ap-east-1.amazonaws.com/small_Banner_Gaming_Land_1536x680_fb16809d79.jpg 500w,https://jessica-network-production.s3.ap-east-1.amazonaws.com/medium_Banner_Gaming_Land_1536x680_fb16809d79.jpg 750w,https://jessica-network-production.s3.ap-east-1.amazonaws.com/large_Banner_Gaming_Land_1536x680_fb16809d79.jpg 1000w," sizes="100vw"><figcaption>Becky以九龍城寨作遊戲主題，於Metaverse重現已消失的空間，讓年輕人亦有機會認識老香港經典一面。</figcaption></figure> 從沙盒孕育成長 原來The Sandbox對INDEX GAME的支持，亦帶點意外的機緣。「我想這些都是時機與緣份吧！當時仍在為客戶設計Web 2.0如Facebook及IG的推廣策略，很想尋找更多新的推廣方法與渠道，而The Sandbox及Metaverse剛好出現。我經常說，INDEX GAME是由The Sandbox孕育成長的。在The Sandbox的培育下，INDEX GAME業務才能在短時間內迅速發展，由最初創立INDEX GAME以至最近獲得更多的發展資金，在其他競爭者出現前，搶先進入元宇宙生態圈。」 有了資金，INDEX GAME進佔元宇宙的過程應該再無風浪，然而期間也並非外人看來般一帆風順，「為了走進這個全新的世界，我們花了4至5個月時間研發，尤其開發遊戲的過程更是漫長，要學習The Sandbox那套開發工具，加上我們希望還原九龍城寨更真實的一面，所以花了很多時間深入搜集資料，結果用了近半年時間，才完成首款遊戲並呈交The Sandbox 」。 其後，The Sandbox推出Game Maker Fund，Becky馬上帶著INDEX GAME申請，成為香港首間申請的公司，「很高興The Sandbox看到九龍城寨的遊戲故事後，反應很正面。他們指，在元宇宙裡從沒見過如此擠迫的環境，令他們留下深刻印象。」Becky指，他們的團隊是還原真實的1:1虛擬土地開發九龍城寨遊戲，希望重現當時寨城內的狹小的狀況，卻因此而突圍而出。 &nbsp;<figure class="image"><img src="https://jessica-network-production.s3.ap-east-1.amazonaws.com/IMG_9199x2_5e7f867780.jpg" alt="IMG_9199x2.jpg" srcset="https://jessica-network-production.s3.ap-east-1.amazonaws.com/thumbnail_IMG_9199x2_5e7f867780.jpg 233w,https://jessica-network-production.s3.ap-east-1.amazonaws.com/small_IMG_9199x2_5e7f867780.jpg 500w,https://jessica-network-production.s3.ap-east-1.amazonaws.com/medium_IMG_9199x2_5e7f867780.jpg 750w,https://jessica-network-production.s3.ap-east-1.amazonaws.com/large_IMG_9199x2_5e7f867780.jpg 1000w," sizes="100vw"><figcaption>王碧琪（Becky Wong） INDEX GAME元宇宙遊戲工作室創辦人</figcaption></figure>積極培育元宇宙建築師 首個九龍城寨遊戲的成功後，Becky指未來將繼續發展同一個主題，「九龍城寨展示了香港大城市以外，傳統與歷史的一面，這令公司贏得掌聲，同時亦成為了我們的特色。未來，我們的遊戲計劃亦會繼續以香港傳統故事為基礎，與The Sandbox 及「知識產權」合作，繼續從這個主題發展。最近INDEX GAME剛剛完成了「九龍城寨」（二 ）遊戲。Becky指，兩個「九龍城寨」遊戲各有特色，「九龍城寨（一）是一個街道密集的世界，而九龍城寨（二）則是個入夜cyberpunk的香港，有如未來的九龍城寨。當中融入了很多香港的元素，五光十色的廣告牌、安全島及郵筒等等，從細節處仍可見香港獨有的元素」。 這次訪問於INDEX GAME位於荃灣的辦公室進行，公司一幅牆上除了印上INDEX DESIGN與INDEX GAME之外，還有INDEX ACADEMY，「全香港也在搶人才之際，新興的元宇宙更缺人手。所以我們 除了發展遊戲之外，更著手教育，希望從小培育元宇宙的人才，我們不時到大專院校作分享及講座，最近更成立了INDEX ACADEMY，希望從小灌輸Web3的知識。」Becky指，即使公司在元宇宙世界已有一定人認識，然而在普羅大眾之間，仍帶來很多問號，「即使身邊朋友，亦不知道甚麼是The Sandbox、甚麼是元宇宙，當然也不會理解我的工作範疇。雖然自Facebook更名為Meta之後，確令Metaverse一字更普及，但論到深入了解這領域的，佔比仍然很少。」Becky希望，透過INDEX ACADEMY多作教育講座，並與大專院校合辧課程，從中小學生入手，為未來的發展作好準備。 <img src="https://jessica-network-production.s3.ap-east-1.amazonaws.com/IMG_9249x2_0265bd8f40.jpg" alt="IMG_9249x2.jpg" srcset="https://jessica-network-production.s3.ap-east-1.amazonaws.com/thumbnail_IMG_9249x2_0265bd8f40.jpg 104w,https://jessica-network-production.s3.ap-east-1.amazonaws.com/small_IMG_9249x2_0265bd8f40.jpg 334w,https://jessica-network-production.s3.ap-east-1.amazonaws.com/medium_IMG_9249x2_0265bd8f40.jpg 500w,https://jessica-network-production.s3.ap-east-1.amazonaws.com/large_IMG_9249x2_0265bd8f40.jpg 667w," sizes="100vw"> 後疫情的元宇宙發展 很多人說，疫情令元宇宙加速發展，全城在家工作，留家抗疫，原本消遺娛樂的時間，全部用於互聯網的世界，對Becky的公司業務有正面影響。「沒錯，疫症確實加速了元宇宙的發展，而且這次不像03年時局限香港及中國，而是全球性的。以往香港人的工作文化都愛到辦公室上班，疫情令大家習慣了用ZOOM，而且就連會展級數的大型會議亦以網上論壇（Webinar）型式出現，我想大家會更漸漸習慣，不用親身見面也可以溝通」。然而無論如何，Becky仍希望疫情盡快完結。「雖然元宇宙是受惠於疫症的行業，但我們仍希望疫情盡快結束，全球人類都可回復正常生活，而且我深信，元宇宙的發展並不會因此而停下，復常後的發展將會更快更廣。」 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

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<blockquote><h1>不要先入為主矮化自己，勇於追尋自己的夢想，不要怕失敗，並從失敗中學習。</h1></blockquote>&nbsp;正式訪問前，與倍靈科技（Belun Technology）行政總裁梁立慧（Lydia）閒聊了數句，談及10月上任的科技大學首位女校長葉玉如（Nancy），「我想從事科技界的女生，也很高興看到Nancy當上校長，而且更以她為目標。」原來Lydia也是香港科技大學的校友，並取得電機及電子工程學哲學博士。這些年來，Lydia一直與母校保持聯繫，更參與師友計劃，與校友分享自己的創業經過，推動生命科技行業發展，助年輕一代看清前路，並了解行業的挑戰。 Text: Goosie Lam Photo: Raymond Chan Special Thanks: <a href="https://www.hkstp.org/">HKSTP</a>&nbsp; 回想當年畢業後，Lydia馬上投身科研工作。「2005年時，我加入了由政府資助的香港應用科技研究院（ASTRI），為香港各行業作科研工作，希望促進工業界的發展。那時已開始從事醫學相關的研究與發展，做了很多不同的計劃。研究11年後，發現要將研究成果變成商品，是一件很困難的事。那時便加入由兩位離開應科院的拍擋於2016年成立的Belun Technology。」<img src="https://jessica-network-production.s3.ap-east-1.amazonaws.com/lydia_leung_belun_jessica_magazine_1_a0805a3fc0.jpg" alt="lydia leung-belun-jessica magazine (1).jpg" srcset="https://jessica-network-production.s3.ap-east-1.amazonaws.com/thumbnail_lydia_leung_belun_jessica_magazine_1_a0805a3fc0.jpg 104w,https://jessica-network-production.s3.ap-east-1.amazonaws.com/small_lydia_leung_belun_jessica_magazine_1_a0805a3fc0.jpg 333w,https://jessica-network-production.s3.ap-east-1.amazonaws.com/medium_lydia_leung_belun_jessica_magazine_1_a0805a3fc0.jpg 500w,https://jessica-network-production.s3.ap-east-1.amazonaws.com/large_lydia_leung_belun_jessica_magazine_1_a0805a3fc0.jpg 667w," sizes="100vw"> 創業實踐研究成果 一般人都以為，睡眠窒息症的高風險人士為中年肥胖男士，然而注重健康、身型嬌小的Lydia，亦意外發現自己患上睡眠窒息。「很多人以為睡眠窒息病徵就是睡眠時有鼻鼾甚至呼吸停頓，而其實白天渴睡、半夜驚醒、記憶力下降、集中力不足等，均為睡眠窒息的徵兆。那時發現身邊很多人都有睡眠問題，後來一邊開發指環式脈搏血氧儀Belun® Ring（倍靈指環），一邊驗證自己確實患有睡眠窒息。」市面上有很多可以測量睡眠質素的醫療儀器，但只有Belun® Ring獲得美國食品藥物管理局 （FDA）認證 &nbsp;類的可穿戴式醫療儀器。 「能獲FDA認證，代表指環收集得來的數據可供醫生作診斷，更能於醫院應用。這是指環與一般消費產品的最大分別。而要獲FDA認證，亦代表指環的物料需通過敏感測試，裡面的電池、電路版等均需要達一定標準。這些種種都為我們帶來更多挑戰，一來資金成本更高，二來測試均需於美國進行，疫情出現令難度再提升。」面對重重困難，Belun的首款研發於2018年便成功取得認證。而指環除取得專利，更於同年獲香港資訊及通訊科技獎（Hong Kong ICT Awards）及著名的德國紅點設計獎（Red dot design award）。<img src="https://jessica-network-production.s3.ap-east-1.amazonaws.com/IMG_3034_49165d8a12.JPG" alt="IMG_3034.JPG" srcset="https://jessica-network-production.s3.ap-east-1.amazonaws.com/thumbnail_IMG_3034_49165d8a12.JPG 234w,https://jessica-network-production.s3.ap-east-1.amazonaws.com/small_IMG_3034_49165d8a12.JPG 500w,https://jessica-network-production.s3.ap-east-1.amazonaws.com/medium_IMG_3034_49165d8a12.JPG 750w,https://jessica-network-production.s3.ap-east-1.amazonaws.com/large_IMG_3034_49165d8a12.JPG 1000w," sizes="100vw"> &nbsp;突破現有技術 減輕醫療負擔以Belun命名，是取「Belong」（附屬於）的近音。這枚指環就如身體附屬，只要帶著指環進睡，儀器就會收集身體各種數據，並上載到雲端，經過人工智能分析，事先洞察身體變化，及早發現隱患。「而指環收集得來的數據之多與廣，單憑肉眼診斷的話，需要龐大的醫護資源。全球皆知香港醫護人手匱乏，兩位醫生照顧1,000位病人情況司空見慣。於是我們想以儀器量度的數據，為醫生作事前篩查，真的有需要的病人，能拿著獲認證的報告見醫生，醫生亦更能集中作出準確診斷。」由最初只針對睡眠窒息，Belun指環現時更可應用於量度失眠、中風後管理等問題。 由儀器發展至人工智能，Belun惠及的病人層面更廣，團隊上下對此亦非常鼓舞。「很多人都忽視睡眠的重要性，而睡眠質素正與慢性疾病有著密切關係。Belun的數據能為醫生提供診療的理據，從而解決睡眠問題，這除了是公司的成功，研究成果能夠幫助別人，那份感覺更深刻。」現時，Lydia正為指環背後的人工智能技術申請認證，屆時將會是一大突破，「那將會是第一款以可穿戴式儀器收集數據作睡眠窒息判斷獲得認證的人工智能技術。」<img src="https://jessica-network-production.s3.ap-east-1.amazonaws.com/lydia_leung_belun_jessica_magazine_2_f50242c7bf.jpg" alt="lydia leung-belun-jessica magazine (2).jpg" srcset="https://jessica-network-production.s3.ap-east-1.amazonaws.com/thumbnail_lydia_leung_belun_jessica_magazine_2_f50242c7bf.jpg 234w,https://jessica-network-production.s3.ap-east-1.amazonaws.com/small_lydia_leung_belun_jessica_magazine_2_f50242c7bf.jpg 500w,https://jessica-network-production.s3.ap-east-1.amazonaws.com/medium_lydia_leung_belun_jessica_magazine_2_f50242c7bf.jpg 750w,https://jessica-network-production.s3.ap-east-1.amazonaws.com/large_lydia_leung_belun_jessica_magazine_2_f50242c7bf.jpg 1000w," sizes="100vw"> 疫情令指環衝出香港 原本指環只作睡眠測試，因為疫情爆發，成為了醫護及病人監察重要維生指數的工具，「那時美國大規模爆發，當地醫療設施不勝負荷，唯有將酒店及展覽場地用作檢疫，那些場地沒有IT系統，連電源與通訊設備亦不足，根本無法供醫療儀器使用。當時美國方面知道Belun是市場上唯一可穿戴式醫療儀器，希望Belun指環能收集相近於深切治療病房內的儀器數據，並將系統轉成遙距監控，即使病人並非身處醫院，醫生亦能即時監測病人的重要維生指數。那時我們日以繼夜趕工，由零開始用了3個星期建立全新系統，這對公司是又一重大突破。Belun跳出睡眠偵察的領域，收集更多身體重要資訊，將人工智能睡眠平台轉型至醫療物聯網。」那時香港的疫症數字一直處於極低水平，Lydia直言沒想過香港需要用上公司的系統，「直至今年2月，香港爆發第5波疫情，醫院病床不乎應用，我們便馬上將美國的經驗套用於香港，為50多間老人院舍、亞博館等地提供了逾千套醫療物聯網系統。那時人人在家工作，我很感激我們團隊每位成員，每天逆流而上冒著感染的風險，穿梭來回位於科學園的公司，不眠不休到各老人院舍、醫院、亞博館及啟德等高風險地區裝設儀器。那時每天都累透了，但能夠在香港最艱難及脆弱的時期為社會出一分力，實在振奮了整個團隊的士氣。」Lydia坦言，Belun產品乃源自香港的研發，比起揚威海外，她更重視回饋本地社區，「那份滿足與成功感是無法相題並論的。我們的睡眠系統已在香港醫院管理局轄下的公立醫院及各醫療機構使用，並於5個不同地區用於慢性疾病管理和預防保健。」&nbsp;<img src="https://jessica-network-production.s3.ap-east-1.amazonaws.com/IMG_3039_242bdd382f.JPG" alt="IMG_3039.JPG" srcset="https://jessica-network-production.s3.ap-east-1.amazonaws.com/thumbnail_IMG_3039_242bdd382f.JPG 104w,https://jessica-network-production.s3.ap-east-1.amazonaws.com/small_IMG_3039_242bdd382f.JPG 333w,https://jessica-network-production.s3.ap-east-1.amazonaws.com/medium_IMG_3039_242bdd382f.JPG 500w,https://jessica-network-production.s3.ap-east-1.amazonaws.com/large_IMG_3039_242bdd382f.JPG 667w," sizes="100vw">從睡眠健康 到企業決策 現時，Belun的主要客戶仍為企業，除了醫管局及多間醫療集團提供睡眠測試之外，亦能供普通消費者購買，真正將研究實現成商品，「以往作睡眠測試要到醫院睡一晚，一來環境因素影響，二來只得一晚數據影響準確性，加上公立醫院輪候時間以年計；而Belun指環不單讓你於家中最舒適的環境測試，更能持續收集維生數據。我們常強調，Belun的目標不只是找出隱患，更希望培伴病人經歷整個治療過程。」 Lydia指，最初Belun指環僅將數據上傳雲端予醫護之用，後來發現用家亦想了解自己的狀況，便開發了電話應用程式。「其實很多人都有睡眠窒息問題，也知道改變生活習慣能令情況改善，但就是欠缺改變的推動力。曾經有一位癡肥的睡窒患者，深知需要控制體重，雖然8星期僅減掉3公斤，卻已經令睡眠窒息的問題由嚴重水平至回復中等。多作運動，日行10,000步，或睡前作靜思等均為老生常談，但當你看到指環數據上上落落，圖表由紅轉綠，更能驅使病者積極改變生活習慣。」 睡眠質素除了是健康長壽的秘訣，更會左右你的決策。Lydia指，公司一直與不同企業合作，提升員工的對睡眠健康及身體狀況的意識，「很多大型企業亦是我們的客戶，尤其企業的高層領導，他們掌握著公司的命脈，若當日朝早發現身體數據不理想，便盡可能避免作重要決策。另外，我們亦有與牙醫、物理治療師、情緒及心理醫生等合作，在治療期間觀察病人的睡眠狀況，讓醫生能以數據為依歸調整療程。」與不同機構合作令指環惠及不同層面的人，同時亦為團隊收集用家的意見，不斷為指環作調整與更新。 Lydia又指，普遍香港人都關注自己的睡眠問題，去年，Belun推出倍靈指環睡眠測試服務，讓客人借用指環於家中使用，「我們將指環郵遞到客人府上，客人穿戴進睡收集數據並寄回Belun後，24小時內便會獲得電子報告。有病的能及早治療，無病亦毋需再長時間輪候，減輕醫療體系的壓力。」&nbsp;樂觀跳進創業紅海 回想當初創業過程，土生土長的Lydia指，最難之處是要獲得第一筆資金。「在香港從事生命科技的人實在太少，我們既沒有前人的經驗借鑒，更很難說服投資者支持。感覺自己就像白老鼠一般。」Lydia指，創業就如跳進了茫茫大海之中，不能輕易回頭。面對困難時也曾閃過放棄的念頭，「但也真的是一閃即逝，畢竟團隊由創辦成員到每位員工都盡心盡力，加上他們背後的家庭，還有每位投資者對我們的期望，怎可能輕言放棄呢。或許我的性格比較『阿Q』，遇到困難總會想著找出路，尋找方法解決問題，向著目標勇敢前進。」 「醫療科技乃長期投資，不能指望短期有回報。投資者要相信我們，也要有遠見，對醫療科技有發展抱負，才會投資我們的研發工作。那時唯有靠親朋好友的幫助，還有於應科院認識的客戶，加上後來得到科學園的支持，令更多潛在投資者認識Belun的工作，開發過程亦漸漸變得更順利。」Lydia感激每位投資者，並指出現時公司的投資者以香港為主，加上自己由就學、投身社會以至創立自己公司，開發出神奇的指環，均以香港為基地，會更以「香港製造」為榮。<img src="https://jessica-network-production.s3.ap-east-1.amazonaws.com/lydia_leung_belun_jessica_magazine_3_5f0950b2db.jpg" alt="lydia leung-belun-jessica magazine (3).jpg" srcset="https://jessica-network-production.s3.ap-east-1.amazonaws.com/thumbnail_lydia_leung_belun_jessica_magazine_3_5f0950b2db.jpg 104w,https://jessica-network-production.s3.ap-east-1.amazonaws.com/small_lydia_leung_belun_jessica_magazine_3_5f0950b2db.jpg 333w,https://jessica-network-production.s3.ap-east-1.amazonaws.com/medium_lydia_leung_belun_jessica_magazine_3_5f0950b2db.jpg 500w,https://jessica-network-production.s3.ap-east-1.amazonaws.com/large_lydia_leung_belun_jessica_magazine_3_5f0950b2db.jpg 667w," sizes="100vw"> 女性創業優勢 現今世代創業的人愈來愈多，尤其近年，市場更出現專為女性創業家而設的基金，造就更多初創企業的出現，「其實無論男女，在香港要投得資金都困難。一來資金少，二來太前期的公司很難獲得投資者的興趣。很多人以為女性創業較『蝕底』，我反而覺得是優勢。自己曾參與無數比賽，參加者『清一色』為男性，我作為唯一女性，一定讓人留下更深印象。另外，女性除了溝通與表達能力更佳，處事亦更細心有條理，這些均令女性更有優勢。」Lydia又指，公司的創辦成員均為合作多年的拍擋，而新世代員工更沒有性別定型的意識形態，所以在管理公司內部時亦從沒遇上困難。「其實生活在強調平等的香港，很難感受到性別差異待遇，反而聽過其他東南亞國家的生意夥伴，與客戶傾談計劃落實的最後會面時，被建議找男性代表出席。」 對於仍在為創業夢想努力的女生，Lydia指最重要是對自己有信心，「女生要有夢想，多作嘗試，不要怕失敗，要從失敗中學習。我常說，女生永遠不要先victimize（矮化）自己，不要預先已為自己設定界限，無論身處任何地方，都應該懷著挑戰難度的心，積極面對挑戰。」 &nbsp;&nbsp;&nbsp;&nbsp;

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Medical & Medical Technology

守護身體的神奇指環 │ 梁立慧Lydia Leung 倍靈科技有限公司行政總裁

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